Privacy Policy

Last updated: July 8, 2026

Personal Guitar Trainer respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, apply for Personal Guitar Trainer, join a trial, become a customer, participate in onboarding, submit practice videos or progress updates, communicate with our team, purchase or participate in lessons, or use our related services.

For the purposes of this Privacy Policy, “Personal Guitar Trainer,” “we,” “us,” and “our” refer to Personal Guitar Trainer, operated by Brandon D’Eon Music Inc., a Canadian company and the company behind 52 Week Guitar Player.

By using our website or services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Who Our Services Are For

Personal Guitar Trainer is intended primarily for adult guitar students who want personalized practice routines, feedback, accountability, and related guitar education services.

Our services are not intended for children under 13. If a student is under the age of majority in their location, we may require consent from a parent or legal guardian before providing services.

2. Information We Collect

We may collect the following types of information.

Information you provide directly

This may include:

• Name

• Email address

• Phone number

• Location or time zone

• Guitar experience level

• Musical goals

• Practice availability

• Playing weaknesses or areas you want to improve

• Preferred styles, songs, artists, or techniques

• Application, quiz, survey, or onboarding responses

• Messages you send to us, our team, or your teacher

• Practice videos, audio recordings, progress updates, screenshots, documents, or other materials you submit

• Lesson scheduling information

• Lesson purchase or lesson package details

• Lesson attendance history

• Teacher notes related to lessons

• Lesson recordings, where applicable

• Testimonials, reviews, or feedback you choose to provide

• Payment and billing information needed to process purchases

We collect email addresses when you voluntarily provide them, such as when you fill out a form, apply for the program, sign up for a trial, join our email list, book a call, purchase a membership, purchase lessons, or contact us directly.

We may collect phone numbers before someone becomes a customer for the purpose of communicating with them, coordinating calls, scheduling or rescheduling Zoom meetings, answering questions, and discussing whether Personal Guitar Trainer is a good fit.

We do not use phone numbers for bulk SMS marketing campaigns. If we text you, it is generally for direct communication related to scheduling, coordination, support, or a conversation you started with us.

Information collected through coaching

Because Personal Guitar Trainer is a personalized coaching service, we may collect information that helps us assess your playing and design your weekly practice routines.

This may include:

• Videos or audio of your guitar playing

• Teacher notes

• Assessment notes

• Practice history

• Routine completion history

• Feedback history

• Progress updates

• Information about your musical goals and improvement over time

Lessons

We may offer one-on-one guitar lessons as an optional add-on for students enrolled in Personal Guitar Trainer.

Lessons are not generally offered as a standalone service to non-students. To purchase or participate in lessons, you must be enrolled in Personal Guitar Trainer unless we approve an exception in writing.

Lessons may be sold individually where offered, or in prepaid lesson packs, such as 12-lesson packs or 24-lesson packs. Each lesson is typically 45 minutes unless a different lesson length is stated on the applicable checkout page, sales page, invoice, agreement, or written offer.

If you purchase or participate in lessons, we may collect and use information needed to schedule, deliver, manage, and support those lessons.

This may include:

• Your name

• Email address

• Phone number

• Time zone

• Scheduling availability

• Lesson type or lesson package purchased

• Number of lessons purchased, used, and remaining, where applicable

• Lesson attendance history

• Teacher assignment

• Teacher notes

• Playing level

• Musical goals

• Practice needs

• Progress updates

• Lesson recordings, where applicable

• Communications between you, your teacher, and our team

We use this information to schedule lessons, deliver instruction, track lesson usage, assign or reassign teachers, communicate with you, manage billing, support student progress, improve the student experience, and operate the business.

Lessons may be delivered through Zoom or another video platform. Some lessons or related calls may be recorded if recording is enabled and disclosed through the platform or by our team.

We do not publicly use private lesson recordings, practice videos, student progress, screenshots, testimonials, or other student materials for marketing without permission.

Information collected through calls and recordings

We may use Zoom or similar tools for onboarding, assessment, sales, support, coaching, or lesson-related calls.

Some calls may be recorded. If a call is recorded, Zoom or the applicable platform may notify you when you join.

If a call is recorded, we may use the recording to:

• Review your goals

• Assess your playing

• Improve your onboarding experience

• Help your teacher understand your needs

• Provide better support

• Train our team

• Maintain internal records

• Improve our services

If you do not want to be recorded, please tell us before the call. In some cases, we may not be able to provide the same level of personalized service without a recording or notes from the call.

Information collected automatically

When you visit our website, we may automatically collect limited technical and usage information, such as:

• IP address

• Browser type

• Device type

• Pages visited

• Buttons clicked

• Referral source

• Approximate location

• Date and time of visit

• Website usage data

• Cookie or pixel data

We may collect this information using cookies, pixels, analytics tools, and similar technologies.

3. Tools and Service Providers We Use

We may use third-party tools to operate our website, process payments, communicate with you, deliver the service, automate internal workflows, and measure marketing performance.

These may include:

• Stripe for payment processing and subscription billing

• ActiveCampaign for email communication, marketing automation, contact management, and email engagement tracking

• Zoom for onboarding, assessment, sales, support, coaching, or lesson-related calls

• Skool for community access and student posting, where applicable

• Meta Pixel for advertising, retargeting, and marketing measurement

• HYROS or similar tracking tools for advertising attribution and marketing analytics

• Zapier or similar workflow automation tools to connect our forms, email systems, payment tools, scheduling tools, and other business software

• Website hosting, form, scheduling, analytics, and customer support tools

These service providers may process information according to their own privacy policies and terms.

4. How We Use Your Information

We use your information to:

• Respond to inquiries

• Determine whether Personal Guitar Trainer is a good fit for you

• Schedule onboarding, assessment, sales, support, coaching, or lesson-related calls

• Assess your guitar playing

• Create personalized weekly practice routines

• Provide feedback on your progress

• Deliver one-on-one lessons, where applicable

• Track lesson usage, attendance, and remaining lessons, where applicable

• Communicate with you about your trial, membership, routines, lessons, account, or billing

• Give you access to related services, including 52 Week Guitar Player where applicable

• Track student progress

• Improve our coaching process, curriculum, lessons, website, offers, and customer experience

• Send service-related emails

• Send marketing emails, offers, or updates where permitted by law

• Measure email engagement, such as opens and clicks

• Measure advertising performance

• Retarget website visitors with ads

• Process payments and manage subscriptions or lesson purchases

• Prevent fraud, abuse, or misuse of our services

• Comply with legal, accounting, tax, and administrative obligations

We do not collect more personal information than we reasonably need for these purposes.

5. Practice Videos, Feedback, Lessons, and Community Posts

Personal Guitar Trainer may involve submitting videos, audio, written updates, or other progress materials to your teacher.

You may submit progress in one of two ways:

• Through the 52 Week Guitar Player Skool community, if applicable

• Directly by email or another private communication method to your teacher or our team

If you post inside a community space, your post may be visible to other members, teachers, moderators, and administrators depending on the community settings. Please do not post anything in the community that you would not want other members to see.

If you send materials directly to your teacher or our team, we will use them to assess your playing, provide feedback, track your progress, design future practice routines, support your lessons, and improve the student experience.

We will not publicly use your private practice videos, lesson recordings, images, audio, screenshots, testimonials, or progress updates for marketing without your permission.

6. Payments

We use Stripe to process payments and manage subscriptions, trials, memberships, lesson purchases, and related billing.

When you make a purchase or start a trial that requires a payment method, Stripe may collect and process payment information, such as your name, email address, billing details, payment method, transaction information, and information needed for fraud prevention or payment verification.

We do not intend to store full credit card numbers on our own systems.

7. Free Trials

If you sign up for a free trial, we may collect the information needed to onboard you, assess your playing, create practice routines, provide feedback, communicate with you during the trial, and manage billing.

A valid payment method may be required to start a free trial.

If a free trial requires a payment method, your payment information will be processed by Stripe or another payment processor. If you do not cancel before the end of the trial, your membership may automatically convert to a paid subscription according to the terms shown at checkout or in the applicable written offer.

8. Email and Marketing Communications

We may use ActiveCampaign or similar tools to send emails and manage communication.

We may send you emails related to:

• Your inquiry

• Your application

• Your trial

• Your membership

• Your practice routines

• Teacher feedback

• Lessons

• Account updates

• Billing updates

• Product updates

• Offers or promotions

We may track email engagement, such as whether an email was opened, whether links were clicked, and how you interact with our emails. This helps us understand what content is useful and improve our communication.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.

Even if you unsubscribe from marketing emails, we may still send important service-related messages, such as billing notices, account updates, lesson scheduling messages, teacher communications, or communications needed to deliver the service.

9. Cookies, Pixels, and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies.

These tools may help us:

• Operate the website

• Understand website traffic

• Improve website performance

• Measure advertising performance

• Track conversions

• Retarget website visitors with ads

• Understand which pages, forms, or offers are most useful

• Connect website visits with later signups, purchases, or inquiries

We may use tools such as Meta Pixel, HYROS, ActiveCampaign site tracking, and similar technologies.

These tools may collect information such as your IP address, device information, browser information, pages visited, buttons clicked, referral source, and interactions with our website, emails, or ads.

You can usually adjust your browser settings to block or delete cookies. Some parts of the website may not work properly if cookies are disabled.

Depending on where you live, we may ask for your consent before using certain cookies or tracking technologies.

10. How We Share Information

We do not sell your personal information for money.

We may share limited information with advertising, analytics, and attribution platforms, such as Meta, HYROS, ActiveCampaign, or similar tools, to help us measure advertising performance, understand website activity, and show relevant ads. Depending on where you live, this type of sharing may be considered a “sale,” “sharing,” or targeted advertising activity under applicable privacy laws.

We may share personal information with trusted third parties only when reasonably necessary, including:

• Teachers, coaches, contractors, or team members involved in delivering Personal Guitar Trainer

• Teachers, coaches, contractors, or team members involved in delivering lessons

• Payment processors, including Stripe

• Email and marketing platforms, including ActiveCampaign

• Video meeting platforms, including Zoom

• Community platforms, including Skool where applicable

• Advertising and analytics platforms, including Meta and HYROS

• Workflow automation tools, including Zapier or similar tools

• Website hosting providers

• Scheduling tools

• Customer support tools

• Professional advisors, such as accountants, lawyers, or bookkeepers

• Government, regulatory, or legal authorities if required by law

We require service providers to handle personal information responsibly and only for the purposes of providing services to us.

11. International Storage and Processing

Your information may be stored or processed in Canada, the United States, or other countries where we or our service providers operate.

Privacy laws may vary by country. When we transfer or process information outside your jurisdiction, we take reasonable steps to protect it in accordance with this Privacy Policy and applicable law.

12. Retention of Personal Information

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, manage our business, comply with legal obligations, resolve disputes, and maintain records.

For example, we may keep:

• Account and billing records for legal, accounting, and tax purposes

• Coaching notes and progress history while you are an active client

• Lesson records, attendance history, and lesson package usage history while needed to deliver and manage lessons

• Practice submissions for as long as reasonably needed to provide feedback, track progress, or maintain your client history

• Zoom recordings for as long as reasonably needed for onboarding, coaching, lessons, training, quality assurance, or recordkeeping

• Email communications for administrative, marketing, and customer support purposes

• Website and advertising analytics data for marketing measurement and business improvement

When personal information is no longer needed, we will delete, anonymize, or securely dispose of it where reasonably possible.

13. Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, use, disclosure, loss, or misuse.

However, no website, email system, payment processor, community platform, video platform, or online service is completely secure. You are responsible for choosing what you submit and where you submit it, especially in community spaces.

14. Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to personal information we hold about you

• Ask us to correct inaccurate information

• Request deletion of certain personal information

• Withdraw consent where our use of your information is based on consent

• Opt out of marketing emails

• Ask questions about how we collect, use, disclose, or store your information

• Make a privacy complaint

To make a request, contact us at:

Email: info@52weekguitarplayer.com

We may need to verify your identity before completing certain privacy requests.

15. Children and Minors

Personal Guitar Trainer is intended primarily for adults.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

If a student is under the age of majority in their location, we may require consent from a parent or legal guardian before providing services.

Parents or guardians may contact us to ask questions about a minor’s information or request that we delete information where appropriate.

16. Testimonials and Marketing Use

We may ask students for testimonials, reviews, screenshots, videos, or progress examples.

We will only use your name, image, likeness, practice videos, lesson recordings, screenshots, or personal progress story in public marketing materials if you give us permission.

You may contact us if you want to withdraw permission for future use. We may not be able to remove materials already printed, published, distributed, or used in past campaigns, but we will make reasonable efforts to stop future use.

17. AI Tools

We may use AI-assisted tools for internal business purposes, such as organizing notes, drafting internal communications, improving workflows, or helping our team work more efficiently.

We do not use private student practice videos, onboarding recordings, lesson recordings, or coaching materials to publicly train AI models.

If we use AI-assisted tools with student information, we use them only for legitimate business purposes and take reasonable steps to protect that information.

18. Third-Party Links and Platforms

Our website or services may link to or use third-party platforms, including payment processors, community platforms, scheduling tools, video platforms, email tools, advertising platforms, analytics tools, automation tools, or other software.

We are not responsible for the privacy practices of third-party websites or platforms. Please review their privacy policies before submitting information to them.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may notify you by posting the updated policy on our website, updating the “Last updated” date, or contacting you directly where appropriate.

Your continued use of the website or services after an update means you accept the updated Privacy Policy.

20. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, contact us at:

Personal Guitar Trainer
Personal Guitar Trainer is operated by Brandon D’Eon Music Inc., the company behind 52 Week Guitar Player.
Email: info@52weekguitarplayer.com